Celebrate the innovation and passion behind our Trailblazing Brands—pioneering products created by diverse entrepreneurs from around the globe. From beauty must-haves to global-inspired cuisine, discover high-quality finds at prices that fit your budget.
Milo’s teas and lemonade are made with high-quality, real ingredients and no preservatives for a delicious, homemade taste.
Quality products that are better for you. We never cut corners or use preservatives or additives. My grandfather, Milo Carlton, said it best: use high-quality, fresh ingredients. Listen to your customers and never sacrifice taste.
Tricia Wallwork, Chair and CEO of Milo's Tea Company
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Urban Hydration started in 2009 when Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra-hydrating products for all. Today Urban Hydration is more than a name – it’s also a mission, offering gallons of water to people in need around the world.
We create products that are best for dry skin and dry hair... What is the inspiration behind Urban Hydration? Products that worked, that were effective, that were great for my dry skin, but used ingredients that would be helpful for me and not harmful to me.
PSYCHE TERRY
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Urban Hydration started in 2009 when Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra-hydrating products for all. Today Urban Hydration is more than a name – it’s also a mission, offering gallons of water to people in need around the world.
We create products that are best for dry skin and dry hair... What is the inspiration behind Urban Hydration? Products that worked, that were effective, that were great for my dry skin, but used ingredients that would be helpful for me and not harmful to me.
PSYCHE TERRY
Shop Urban Hydration
A TOTALLY UNIQUE, AWARD-WINNING COMBO.
Illustrations of Black people with print and patterns.
We're a group of passionate women on a mission to spread joy, create memories and foster inclusivity through our cheerfully seasonal products.
Who are we? We are three Black women who noticed a glaring gap in the market when it came to holiday decorations and wrapping paper that authentically represented our diverse communities. Inspired by our backgrounds in retail and illustration, we decided to take matters into our own hands and bring our vision to life.
J’Aaron, Jasmine and Madia
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PROUDLY™ quality diapers, made with love at an affordable price.
Co-designed by a dermatologist, PROUDLY™ products are hypoallergenic, free from parabens and latex and are specifically formulated with ingredients to nourish skin, creating cleaner, functional baby care products for underserved communities. With sustainability at the heart of the PROUDLY™ brand, the super absorbent diapers feature chlorine-free fluff pulp from sustainably managed forests
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Frequently Asked Questions About Trailblazing Brands
What are Trailblazing Brands at Dollar General?
Trailblazing Brands is a curated collection of standout products across beauty, food, and more, celebrating innovation and diversity. These brands honor rich cultural heritages, champion woman-owned initiatives, and bring fresh ideas to your everyday essentials—all at budget-friendly prices. Whether you’re exploring new flavors or enhancing your hair care routine, Trailblazing Brands offer high-quality solutions backed by passionate entrepreneurs striving to bring unique stories and powerful heritage to Dollar General’s shelves. From nourishing hair care and skincare tailored for all textures and tones, to exciting global food options that inspire family dinners, our Trailblazing Brands prove that you don’t have to overspend to enjoy outstanding products. Discover fresh perspectives, embrace inclusive choices, and experience the value that unites it all at Dollar General.
What kind of products are in Trailblazing Brands?
While many of our Trailblazing Brands do include beauty and personal care items, we also feature a variety of products such as culturally inspired foods, household essentials, and more.
How do Trailblazing Brands promote diversity and innovation?
Trailblazing Brands highlight entrepreneurs with distinct backgrounds, cultural influences, and fresh ideas. By offering these items at Dollar General, we help bring their unique visions—whether in beauty, cuisine, or other categories—to more communities nationwide.
Are Trailblazing Brands products budget-friendly?
Yes. We’re committed to ensuring all our customers can enjoy these pioneering products without breaking the bank. At Dollar General, you’ll find these innovative and diverse brands at value-driven prices.
