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Dollar General's BeautyCents Multicultural Beauty Magazine


BeautyCents was created as a print and now digital magazine that highlights key influential multicultural women. BeautyCents provides inspiration to look your best and feel your best on a budget. Scroll to watch tutorials from some of your favorite influencers, get inspired with our contributor reflections and shop the best beauty and health items at DG.

Beauty Tutorials

Shop Beauty Products

Everyday Beauty Essentials

Thank You To Our 2023 Sponsors

Thank you to our contributors

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Past Editions

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Frequently Asked Questions


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BEAUTYCENTS  was originally created as a print magazine and is now a digital platform that highlights key influential multicultural women. BeautyCents celebrates multicultural beauty and provides inspiration to look your best and feel your best on a budget. It's also a growing multicultural community that aims to hold and share the highest diverse and inclusive beauty values and standards. Our multicultural beauty influencers will lead the effort and provide the best product reviews and latest trends and tips for multicultural beauty and self-care.

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Dollar General is thankful to have six incredible women and multicultural beauty influencers who you can follow on Instagram! Check out their Insta handles:

Alexis Paskins (@starringlexis) P & G
Amanda Cortes (@theamaan.duhshow) LA Colors
Autavia Bailey (@taviasb) PepsiCo
Casey Hinds (@itscaseyjoe) Unilever
Shardae Orr (@shardaeorr) got2b
Aneisali Arellano (@glowbyane) Kiss
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Dollar General's multicultural beauty products are available online or at your local DG store.

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There are a total of 8 Multicultural Beauty Brands apart of BeautyCents this year, which include: got2b, Propel, Gillette, Kiss, L.A. Colors, Gillette Venus, Aussie and Olay